Shopify Plus 2021.
Brand direction and design production of Commerce+ 2021.
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Since 2018, Commerce+ has been an opportunity to bring together the fastest-growing brands across the globe to connect, discuss industry trends, and exchange insights.
In 2021, we tried something new, opening up the once exclusive event to growing and aspiring brands, online, to learn more about our products and hear from leaders like Humanrace founder Pharrell Williams, BIGFACE founder and NBA elite athlete Jimmy Butler, and Bombas CMO Kate Huyett.
Our team crafted a new, digital-first identity from concept to execution. This included pre- and post-event landing pages, email, paid social, Google search ads, internal newsletters, and more. The results?
90k total registrants, narrowly missing 100k goal.
34k new emails to Shopify, exceeding 10k goal.
557 free trials, surpassing 265 goal.
