Gabbi - the App
Gabbi is the most accurate breast cancer risk assessment and early detection solution appropriate for women of all ages and ethnicities.
Putting prevention and early detection tools in the palm of your hand.
Role: Full Stack Designer
Gabbi is a ventured back start up with a small and mighty team. Being employee 3 out of 6 full time staff, I lead strategy and design execution for product and marketing.
I own strategy and execute as a design team of one. Leaning on contractors for support on app development.
All app design: from product strategy and positioning to high fidelity asset hand off to our dev shop.
All marketing design: creation of our website, social campaigns, sales assets and video content.